Women are constantly facing conflicting expectations about their outward appearance. OLAY is making a commitment to zero skin retouching in all advertising by 2021, becoming the first mass skin care brand in the US to make this stance. Introducing the OLAY skin promise. This logomark will appear on all advertising to signify that the skin of the women featured has not been retouched.


“I am beyond proud to be a part of the Olay Skin Promise. As a mother of two girls, I understand the importance of being an authentic role model in every sense of the word. Olay stands for championing women and I love seeing them use their huge platform to inspire women everywhere to live life authentically and unapologetically.

I’ve never shied away from highlighting my imperfections. I have laugh lines, but I have those laugh lines from laughing with my children and my husband. They are real and they are special. It’s exciting to work with a brand like Olay to shout that from the rooftops!” – Busy Philipps